602-258-6400
602-258-6400

Direct Mail vs. Direct to Door Distribution

Junk mailIn today’s world of rapid information, we receive, process, and make decisions faster than ever. Sound bites, video snippets, blog posts, and other quick bits consume our days, forcing us to adapt or be left behind. This would lead you to believe that all aspects of marketing must evolve equally to be successful.

This is true in one sense. In order to have an effective message today…

  • Your message must be very brief
  • Your benefits must be conveyed very quickly
  • Your graphics must tell the story instantly

However, the delivery mechanisms that net quality results have remained very constant. And, the delivery class leader can only be referred to as “good old fashioned hand delivery” of your message. We are talking about door hangers and Direct to Door or Door to Door distribution.

Why should you use hand delivered promotions? Because in advertising, return on investment is the deciding factor. Yet many questions can linger…

  • Will I get any calls?
  • Will my sales improve?
  • Will my message be seen and read?

The simple answers can all be “Yes”. But the reality is that all delivery methods are not alike.

For decades, Direct Mail has been the standard. It has generated a lot of success for many businesses. Unfortunately, today’s mailboxes look a lot like a recycling bin full of trash. Is this really where you want your advertising to get lost?

At Freedom Marketing, our Direct-to-Door distribution get your ads in the customers’ hands. And often, for much less than direct mail. Let’s look at a few of the Pros and Cons of Direct Mail vs. Direct-to-Door Distribution…

Benefit
Direct Mail
Direct-to-Door

Cost per Piece (Including Print)
$.50 – $.65 ea
$.19 – $.34 ea

Guaranteed Trackable Delivery
No
Yes

Response Rate
.2% – .5%
2% – 4% (documented up to 10.3%)

Easy to Identify Delivery Area
Kind of
Absolutely

Speed of Delivery
3-5 Days
As fast as Next Day

Your Ads are Lost in a Pile
Usually
Never

Will Your Ad Been Seen?
Maybe
Definitely

Advantage
WINNER!

Freedom Marketing can print and hand deliver door-to-door your advertising, menus, flyers, promotions, door hangers, business cards, and even product samples in the Phoenix or Tucson metro areas including: Tempe, Scottsdale, Mesa, Peoria, Gilbert, Chandler, Glendale, Surprise, Avondale, Litchfield Park, Buckeye, Ahwatukee, Laveen, Anthem, Cave Creek, Apache Junction, Gold Canyon, and more!

Call a Freedom Marketing sales representative today at 602.258.6400 to find out how we can get your message in the hands of your potential customers!